Reimagined Tackle was formed by a husband-and-wife team, Kevin and Lisa. Kevin has fished the Pacific NW for 50 years, fishing for all species using all types of tackle. Over that time, Kevin developed a passion for fine tackle and began to build fishing rods. Functional details are important- the tip recoil on a trolling rod, the hook keeper on a flipping rod, grip on a spinning rod, or short distance precision on a fly rod. Tackle should also bring joy through touch, feel, and great looks. Quality of components and workmanship brings durability and pleasure knowing you are holding something fine.

Lisa brings her experience in jewelry making to fishing lures. Precious Lures started with one question, “Does anyone make fishing lures out of precious materials like gold, platinum, or crystal?” The reply was, “Not really. The fish don’t care. Why would you want to?” Her reply was, “Because I can!” Indeed. So Precious Lures was born. Why own them? Because you can!

Lisa has not been satisfied with the aesthetics of commercial fishing rods. “Everything is grey or black! If I am going to spend $500, it needs to look like $500!” Lisa is also not satisfied by lame attempts from the tackle industry to appeal to women. “It is usually hot pink and a piece of crap!” “I want high quality tackle that is colorful, interesting, and fits my hand and casting style.” Lisa has become the color and wrap design consultant. She also helps with descriptions to note when grips are comfortable for small hands or rods are particularly easy to cast.

We would love to make a custom rod or lure just for you. We have access to nearly all rod blanks and components on the market. We can make very specific builds to your specifications, or we can suggest packages that we think will delight your fishing experience. We like creating fun and functional builds that we think people will like, so there are many great rods and lures available to purchase today. We also “reimagine” used classics to start a new life with a new fisherman. Buy something fun for yourself today!